Personally, Football is my least favorite sport to watch. However, I was looking forward to this year's festivities due to the fact that it was Super Bowl 50. A large anniversary such as this one calls for big celebrations. I was expecting an enormous half time show and ads that blew me away. Coverage of this year's Super Bowl started long before kickoff, with the hashtag trending on all social media platforms and previews of the commercials showing up everywhere. There was plenty of gossip circulating about the stars of the half time show as well.
With all of the buildup for this year's Super Bowl, I was pretty disappointed. Not only in the commercials themselves, but in the social media coverage as well. A lot of the ads that I saw tried desperately to get a laugh out of the audience, but some of them took it too far and the humor was lost. In years past, ads featured cute animals and talking babies. The ads this year featured talking animal/baby combinations and babies being born prematurely because they just couldn't wait any longer to get their hands on Doritos. With so many companies trying to branch out, I found myself missing the traditional ads. I'm under the impression that the marketers in charge of the ads knew they'd be a bust as well, due to the number of celebrity cameos.
During the game itself, I think that the social media coverage was lacking. As I was scrolling through my favorite platforms, it became clear that half time stole the show away from the ads. Most of the memes I saw were of Beyonce recovering after her fall, and the gossip following the show was about the motives behind the political stances that the performers were taking. Overall, I think that the best advertising I saw during the game was for Beyonce, and she is all viewers can seem to talk about.
I agree with you in that there were a lot of expectations that came with this year's Super Bowl, being the 50th one and all. That being said, like I feel most of us have been writing in our posts, we were let down as an audience. There was way too much hype all over social media for the show not to deliver. Maybe we got too caught up in the hype as an audience, but even as someone who doesn't really identify as a football fan like yourself, I feel like we've seen better Super Bowls.
ReplyDeleteI completely agree with you, I think that this was not a good year for Superbowl ads. The only things me and my friends talked about after watching were about the halftime show but usually the commercials are a big topic in discussions. I also find it strange how it was the 50th year but it wasn't as extravagant as it was hyped up to be.
ReplyDeleteI agree that the halftime show took the attention away from the game. I knew exactly who would be performing at the Superbowl and I have watched videos of the halftime performance but still, even days after the Superbowl, I have no idea who won or who the opposing team was.
ReplyDeleteI noticed that many of the ads took the humorous route this year.. and like you mentioned, many fell short in execution. I also agree that much of what has been talked about post-Super Bowl is all about Beyonce's (almost) fall, which is great publicity for her given the announcement of her next tour.
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